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About ERA

Whatever your goal, that's our goal too

Equity Release Associates is a hand-picked collection of some of the UK’s foremost specialists in equity release, united by their commitment to finding the very best solutions for their customers. In other words: all that matters to us is doing right by you.

We are here to help you understand if equity release is right for you and answer any questions you may have.

Giving you peace of mind knowing we have your best interests at heart

We search the
whole market*

To find the plan that’s right for you, unlike some of the bigger companies who are restricted to selected providers.

Our advice and recommendations are free

You’re never under any obligation to proceed. Only if and when you were to take out a plan and receive your money would our fixed dee of £1,695 become payable.

We are regulated by the Financial Conduct Authority

We’re also members of the Equity Release Council, so you can be safe in the knowledge we’re doing our best for you.

We guarantee your the best rates**

Because we’re not restricted to selected providers, and as part of the Age Partnership Group, we have access to exclusive plans.

The decision to release money from your home is a big one and we understand that

We have advisers local to you

You can either phone, video or chat face to face in the comfort of your own home – it’s up to you.

From that point on, your adviser and our team will be by your side the whole way through the process, right up until your case completes.

*Plans from the whole of the market will be considered, the features mentioned and the amounts raised, are subject to the lender’s criteria, terms and conditions. These may take into account the age, health and lifestyle factors in order to provide you with an enhanced amount.

**If you find a better rate elsewhere, we’ll send you £50 (Terms & Conditions apply)